全球商务 四川大学

内容简介:
本课程不受学生所学专业限制。包括:全球国家间差异的表现和原因;国际贸易和投资中经济和政治因素;全球货币体系功能和表现形式;中国大陆市场跨国企业主导的外来直接投资的发展等。通过课堂讲授、团队讨论、专题研讨等方式,帮助在学生已有的英语应用能力基础上建立其对全球商务常识的一般性了解。
价格:
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课程介绍
1. Globalization 1.0 Globalization 1.0Globalization
1. Globalization 1.1 What is globalization (1) 1.1 What is globalization (1)
1. Globalization 1.1 What is globalization (2) 1.1 What is globalization (2)
1. Globalization 1.2 The emergency of global institutions 1.2 The emergency of global institutions
1. Globalization 1.3 Drivers for globalization 1.3 Drivers for globalization
1. Globalization 1.4 The changing demographics of the global economy 1.4 The changing demographics of the global economy
1. Globalization 1.5 The globalization debate 1.5 The globalization debate
2. Country Differences 2.1 National difference in political economy 2.1 National difference in political economy
2. Country Differences 2.2 Political economy and economic development 2.2 Political economy and economic development
2. Country Differences 2.3 Differences in culture 2.3 Differences in culture
2. Country Differences 2.4 Ethics in global business 2.4 Ethics in global business
3. The Global Trade and Investment Environment 3.1 International trade theory 3.1 International trade theory
3. The Global Trade and Investment Environment 3.2 The political economy of international trade 3.2 The political economy of international trade
3. The Global Trade and Investment Environment 3.3 Foreign direct investment 3.3 Foreign direct investment
3. The Global Trade and Investment Environment 3.4 Regional economic integration 3.4 Regional economic integration
4. Global Money System 4.1 The foreign exchange market 4.1 The foreign exchange market
4. Global Money System 4.2 The international monetary system 4.2 The international monetary system
5. The Strategy of Global Market 5.1 The strategy of international business 5.1 The strategy of international business
5. The Strategy of Global Market 5.2 Entering foreign markets 5.2 Entering foreign markets
6. Global Business Functions 6.1Exporting, importing and countertrade 6.1Exporting, importing and countertrade
6. Global Business Functions 6.2Global production, outsourcing, and logistics 6.2Global production, outsourcing, and logistics
6. Global Business Functions 6.3 Global marketing and R&D 6.3 Global marketing and R&D
6. Global Business Functions 6.4 Global Human Resource Management 6.4 Global Human Resource Management
7. Foreign Direct Investment in Mainland China Market after 1980s 7.1 Overview of Chinese Economy after 1949 7.1 Overview of Chinese Economy after 1949
7. Foreign Direct Investment in Mainland China Market after 1980s 7.2 Foreign direct investment in China after1980s 7.2 Foreign direct investment in China after1980s
7. Foreign Direct Investment in Mainland China Market after 1980s 7.3 Challenges facing China’s economy 7.3 Challenges facing China’s economy
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